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< Vancouver Latin American Film Festival

VLAFF concept 3

Design Competition

Concept Design and Production

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I love concept 3 so much because of how much I learnt about the visual language of ancient cultures of the americas. The map concept won the competition because of its accessability and instant recognizability in an important year of growth for VLAFF. As the first concept that came to my head it did quite well.
As will all concept work, these happened in a sketchbook first followed by research of images, cultural veferences and technical details that would inform the final product. Produced in Adobe Illustratior and delivered in print.

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<Navigator Program Personal Health Journal

Personal Health Journal

Document Design

Print Design and Production

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Navigator Program of the Aboriginal Health Initiatives Program was looking to create a useful tool for participant's to help organize their health histories and goals into a single journal.
Existing branding and look and feel was worked into this piece as well as creating custom coded graphics on section tabs for ease of use by elders.

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Orwell Community Kitchen Cookbook>

Orwell Community Kitchen Cookbook

Make a Cookbook

Print Design

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The materialization of lots of work done by the staff and participants of the Orwell Community Kitchen in Vancouver's DTES.
This cookbook was designed with written and photo content provided by the program directors in a simple format that highlights personal stories by program participants, giving voice to the people in the Vancouver Native Housing Society's Orwell Hotel SRO Housing project.

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Grupo Axe Capoeira - Performers >

Grupo Axe

A Distinct Brand

Identity Design

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Grupo Axe has been bringing capoeira and Afro-Brazilian culture to Vancouver for 40 years now and has remained focused to their core goal - train the world's best capoeristas. Their craft is inherently entertaining and more and more celebrated in this international city. There lies an opportunity to help finance the academy by marketing their stage show to larger companies and giving the wealth of developing talent a chance to perform in a public sphere.
This graphic identity was evolved from a series of had sketched and developed with versatility in mind.

Promotional Poster

Print Design

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Building on the identity package developed, this illustration makes use of the iconic atabaque drum. The blend of illustrative playfulness and hyperrealistic textured was the primary focus of the design.
The use of layered gradient meshes to bring tones and highlights is the key to that naturally flawless look. The wood texture I built in Photoshop was also blended in as he added touch.
This may have been my first foray into gradient mesh but will certainly will not be my last.

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DTES Small Arts Grants >

Video Word Song - Artist Showcase

Marketing and Print Design

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This event was a pleasure to coordinate and truly reflected the eclectic mix of talent in the DTES. The first film and performance focused events by the DTES Small Arts Grants warranted a sense of spectacle in the spirit of Hastings Street. The Art Deco logo was begging to be put in neon so I made it happen using some photo sources and recreating textures and lighting effects.
Marketing Materials hit the streets and community spaces early and the house was full all night long. Epic fun!

Spring Visual Arts Show

Print Design

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Artwork for this community visual art exhibit was inspired by the diversity and playfulness of the selected artwork and the intense urban space these artists bring life to. It was a spring show after all!

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Hope In Shadows - Make a Difference >

Promotional Video

Motion Graphics

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I was inspired by the photograph. Hope in Shadows is about bringing life to the Downtown East Side and it seemed fitting that the cover photo of the 2010 Calendar was able to come alive in this video. Capturing the energy of the campaign while telling a story about the project was the primary goal to help build recognition of the Hope in Shadows calendar.
This is a project in motion

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Bikewallah - Bringing Bike Sharing to Vancouver>

Promotional Video

Motion Graphics

The project was simple: create an engaging video that prompts enthusiasm while delivering a whole lot of information. This video was designed for use in business presentations it and runs longer than your typical commercial. Lots of collaboration with the client was a key component in bringing the narrative together. The biggest challenge was communicating with some ambiguity specific features of the technologies that will make this system work well.
Animating the elements was the most fun part of this project, especially making use of the 3D camera to create motion. Getting the cyclist moving with a looping expression on a puppeted graphic was definitely my eureka moment.
This is a project in motion.

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Aunt Leah's Tree Lot

Promotional Video

Motion Graphics

It was a special opportunity to work on this project. Folks from the Marketing Chicks found me to assist with their campaign to support a social enterprise branch of Aunt Leah's Place which raises funds for the valuable programs to youth who need it most.
The team worked to nail down a core narrative that could be used for newsletters, press releases, radio , TV and web. The target audience was families with disposable income who charish family tradition over the holidays and are longing to enhance and share the spirit of giving. "Create Christmas Memories, Make Aunt Leah's part of your Holiday tradition," is tha call to action that empowers people to support youth in the foster care system start foundations for healthy family life.
Find out how they do it at auntleahs.org
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